Honda Australia will cut dealers from its network and will move to a fixed-priced model in a bid to stay ahead of a downward trending market.
With 106 outlets currently selling and servicing Honda cars around Australia, the Japanese brand will whittle its footprint down to a yet-to-be-determined number by July 1, 2021.
Honda Australia will also adopt a new ‘agency’ sales model from that point onward, with all stock owned by the brand instead of the dealers.
Honda New Zealand adopted the same business model in 2016, with Toyota New Zealand following suit in 2018.
As a result, all Honda vehicles will carry a fixed, non-negotiable price and dealers, now known as agents, will receive a fee from Honda to facilitate the transaction with customers.
All cars will be consolidated with Australian stock held by Honda Australia, which will mean new…